I've never manage to write a short blog yet. Maybe this will be the one.
Let's say you're visiting a website and some advertisement insults you in some way. Maybe it uses weasely language, employs scarevertising, guiltvertising, or tries to sell you something you find morally objectionable.
What do you do?
In most realms, the best answer would be to simply ignore the advertising, right?
Let's think about that. For most forms of advertising, the advertiser has already paid for the privilege of assaulting your senses. Online advertising is different. Advertisers pay a relatively small amount for "views" and a relatively large amount for "click throughs." So, if you want to punish an advertiser for insulting you, click their ad, visit their site, and then leave without buying anything. Make them pay for their ineffective advertising.
Obnoxious advertisers will benefit by seeing that click-throughs aren't turning into sales. Hopefully they'll realize what's going on and change their ways.
(BTW, PLEASE DON'T DO THIS ON MY BLOG)
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